Corporate Branding
Case Study: A Financial Brand Transformed Digitally by Creative Ops
Challenge
Creative Ops undertook the challenge of revitalising a Singapore-based Financial Service app's brand to emphasise innovation and reliability.
Strategy
1. Website Development -
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Created a responsive and intuitive site.
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Prioritised user experience with a streamlined interface.
2. Logo Redesign -
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Redesigned the logo for a contemporary and trustworthy aesthetic.
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Integrated visual elements to convey innovation.
3. Profile/Theme Revamp -
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Crafted a concise narrative for consistent brand communication.
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Ensured uniform application of the updated theme across all channels.
Result
Enhanced Online Presence by 60% -
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Increased website traffic and extended user engagement.
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Reduced bounce rates through a user-friendly design.
Memorable Brand Identity -
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Improved brand recognition and recall among the target audience.
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Positive feedback on the modernised logo's appeal.
Consistent Communication -
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Strengthened brand image in the financial services sector.
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Coherent messaging across various platforms and materials.
Objectives
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Develop a user-friendly website.
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Redesign the logo for a modern look.
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Revamp company profile and theme for consistency.